Do You Want More Website Traffic To Boost Your Onlines Sales?
You’ve got a simple goal – to be visible online. You do this by making sure that your website is readily accesible by search engines and getting inbound links. Search Engines are your referrers. Links give you credibility.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of making your website search-engine friendly. When a user searches for these terms on Google, you want your site to come up on the first page. If your site is ranks well on search engines, you benefit through:
- Increased sales: by dominating for phrases organically you build credibility immediately in the eyes of the searcher. If Google or Yahoo says it�s your site the searcher should be looking at, then it must be so. 80% of all traffic goes to the organic side of the street. 6 out of 7 sales also occur there. In addition when you have all of this information on your site and people come upon it, again you build credibility as an entity that is the trusted source for their needs.
- Decreased online advertising expenses: Some companies spend thousands of dollars on online advertising, but as traffic and conversions go up due to increased organic rankings, most sites that rank in the top ten listings can reduce their other forms of online expenditures up to 75% in the first year.
- Earned links: by becoming a deep and resourceful site not only will the Search Engine’s recognize you as a good place to send their users, other powerful sites will begin to point links to you because you have become a good and useful place to send their viewers so you�ll increase traffic this way as well as in time increase your page rank.
Quantitative Web Promotion
What’s great about SEO is that results can be quantitative. You can easily see how well your website ranks for keywords. Are you targetting "seo" as a keyword? Search for SEO on Google and you’ll see who the top internet marketers are. It’s as simple as that. There are even a number of SEO tools that would make web site SEO monitoring easier. Just search and you will find it!
SEO and Web Marketing
There are two basic elements to SEO. You need to have both:
- On-site optimization - includes the creation of landing pages for your site. Landing pages are web site pages where you want visitors to initially go to when they come from search engines. These are web pages that look like your regular pages but will be edited and optimized for search engines.
- Off-site optimization - the process of getting citations and links from other websites that point to your landing pages.
SEO involves a bit of ‘grunt’ work. Knowledge of HTML/CSS is needed to optimize the website. You would need to look at the source code, revise and edit based on SEO-accepted standards. The link-building aspect involves submission to web search engines and directories. It also requires link-partnerships.
Would You Like To Know More?
First Make Creative Landing Pages
Landing pages are web site pages where you want visitors to initially go to when they come from search engines, advertisements or referrals. These are web pages that look like your regular pages but will be edited and optimized for search engines. Usually, it’s just the main page (or the index page). Ideally, websites should have a landing page for each products or service offered. These should be eye-catching and creative.
Get Conversions To Your site
What actions would you like a website visitor do? You need to entice a visitor to do certain actions like make-a-purchase, subscribe-to-newsletter, or book-a-schedule whenever they see your landing pages. Are your website pages designed to entice? Whenever a visitor clicks on a link, buys an item, or subscribes to a newsletter, you’ve made a conversion. You will want a high conversion rate for your web page visits.
There’s More To SEO
You can tweak your website’s source code and get many link partners. In the end, however, web marketing involves providing real value to your visitors. You need to offer something different, creative, unique and memorable. In the web, people’s memories are short. Unless you show them something more, your site will just be ignored. Your products/services will be mere commodities.
Creative Web Marketing Side
Much like advertising agencies, you need to offer a unique hook – your link bait. When people visit the site, count how many seconds before they leave. If they leave quickly, then there maybe something wrong with what you are doing.
How Do You Promote A Site?
SEO works on the technical aspects of the site. The human element involves providing a memorable user experience. You’ve got to brainstorm up ideas – you can be controversial and aggressive. Make a top ten list. Make a useful tool. The right amount of social networking for an attention-getting site can do wonders.
Or Send Us An Inquiry
We try to respond to all questions and inquiries. Feel free to send us a message. Send us your website URL and we will give you a FREE SEO evaluation for your site.
