Search Engine Optimization
Although there can be no guaranteed results in this highly competitive environment, a web marketing campaign goal for your website is to get its landing pages on the first page of MSN, Yahoo, and Google for relevant keywords/search terms, and thereby generate a considerable amount of new revenue for your website. Internally our objective is to have both your websites place within the first page of at least one of these three major search engines for at least 50% of these search words and phrases. The research involved finding more phrases and words that were relevant to the your website product line and had little or no competition. The chances of placing favorably on search engine results were very good for the keyword list identified. This also improves the odds of getting sales for the products.
Email Management
Our permission-based e-mail marketing allows opt-in email from subscribers. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in e-mail advertising is used, the material that is emailed to consumers will be “anticipated.” It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in e-mail advertisements will be more personal and relevant to the consumer than untargeted advertisements. We plan to implement a very friendly, non-spamming email message to your target market. Our focus would be to develop messages that are not tagged as ‘spam’ and still be relevant to the subscribers. The work involves message copywriting and email campaign monitoring.
Buzz Marketing and Link-baiting
Buzz Marketing and Link-baiting aims to establish a network of website links to the your website websites using important and relevant search terms as part of the link text. Establishing links to these sites require submitting the URL to online directories, trading links with other websites, and contributing free related articles to other sites. This work sometimes requires online interaction and negotiations with other website owners, which we will undertake on your behalf. Part of this work is to examine other web pages that are displayed on the first page of search results for the targeted keywords. We will also look at the competitive websites, find out how these are positioned on search engines and aim to make rank competitively superior. Buzz Marketing means making the your website websites and products worth talking about. How effective is buzz marketing? In 2000 Mark Hughes convinced a small town called Halfway (in Oregon) to rename itself to Half.com. This marketing coup was sensationalized as it was picked up by major news agencies in the U.S. and enabled the half.com company to grow from a startup zero to 8 million registered users in three years and then get acquired by eBay.com for $350 million in the next year.
Pay Per Click Management
Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you’ve placed in a search engine’s results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results. By 2010, online marketers will spend $7 billion dollars on PPC advertising (Jupiter Research). So PPC programs are only going to get more competitive and more expensive. Therefore, no matter how overwhelming and complex the process, it’s critical to have an effective pay per click management strategy in place. We have adopted a continuous split-testing methodology for PPC Ad Campaigns. Campaign split testing involves creation of multiple versions of the campaign - ad text and landing pages - in a controlled manner in order to determine the most effective ad text or landing page format. We then use data collection tools to determine which Ads perform better. We then repeat this process until we have the highest converting Ads. This is important because Ads with very good Clickthrough rates are usually charged less(per click) by the system. Our PPC campaign will work with your company’s advertising budget. You must settle how much you are willing to spend monthly on the campaign and we will allocate a percentage for the management of the campaign.
Constant Monitoring and Reporting of the Campaign
We recommend that you be mindful that establishing and maintaining a favorable search engine placement for your URL is a form of warfare: those not on the first page of search results are all trying to knock someone out of that position, just as we will be doing for you. Once there, there is a need to constantly monitor the competition and improve the network of external links to maintain that position against competitors trying to displace you. We will establish a data collection mechanism for your website to provide a broad range of results statistics. The information collected will show website traffic, web page popularity, the number of clicks on the different links and from what sites the visitors arrived. From all this data, the campaign’s progress will be monitored and revised as necessary. We will prepare a monthly analytical report for evaluation. This will include the adjustments, refinements and new links established to enhance your search engine placement.
