Are you lost, just trying to figure out how to get more website traffic to your website?

Well…you’re not alone… You already know that website traffic, website hits - together with compelling web copywriting – is the key to increasing your online success. However,  

We estimate that fewer than 5% of all commercial websites receive anything close to their potential prospect traffic.

Why should this be so? Well, it ain’t easy! If it were, everyone would be doing it. There are plenty of online courses – a few of them quite good – which you can study to have a pretty good idea of how to effectively promote your website online. But who of you has the time to study, test and apply the complex – and constantly changing – guidelines for success?

 Who is prepared to set aside his/her “day job”, their true expertise and passion, to become proficient professional in WebMarketing as well?

Who of you is prepared to become a master electrician or plumber to be able to handle those skill-specific tasks? Few, we expect. 

Really successful Scientific WebMarketing, including Search Engine Optimization (SEO) is best accomplished by a blend of the disciplined orderly, artistic and intuitive skillset of seasoned WebMarketing professionals.

…yeah, I know…”disciplined orderly, artistic” sounds like an oxymoron! Who knows any orderly and disciplined artists? Well, that is the ideal mix of talents that distinguish the most successful WebMarketing programs. But, you ask…

  • What should I be asking for?
  • Will this be a one-shot fix or a long-term relationship?
  • How much will it cost?
  • How should I determine who to trust for this extremely important work?
  • Is there a “Gold Standard” for determining who will offer an excellent cost/benefit package?
  • What are the risks if I make a bad choice?

These are all very important questions to have answered.

Your goal is simple: “Increase my online flow of prospects and sales.”

As Stacy Karacostas of SuccessStream, a professional copywriting service asserts:

Let’s face it…Whether you’re selling products, services or ideas, if you can’t get someone’s attention, explain what you have to offer, and give them a darn good reason to buy from you, they probably won’t! Sadly, without sales your business is dead in the water—just like a boat that’s run aground at low tide. Because it doesn’t matter how nice the boat, or how powerful the engine, if there’s no water to float it, it’s just not going anywhere. http://success-stream.com/index.htm

We’ve some key WebMarketing suggestions for you to consider.

Once you have your website and your sales proposition in good shape, an effective promotional campaign should include a combination of the following sub-campaigns:

  1. A SEO Campaign to have your website well-positioned on Google, Yahoo and MSN’s first search page for several hundred specific keywords or search terms used by those who are looking for your types of products and services;
  2. A tightly budgeted and managed Pay-Per-Click (PPC) Campaign for selected high potential search terms and keywords;
  3. An eMail Campaign, with an integrated autoresponder to help develop the relationship, the trust and confidence that eventually transforms a prospect into a purchaser and client;
  4. A Buzz Marketing and Link-Baiting Campaign. I know, this may sound really strange, for these terms did not exist some 24-36 months ago. This is where the scientific/artistic/intuitive skillsets come in very handy, to help make your website much more visible – and attractive – to those powerful search engine spyders; and…

Then the real magic of Scientific Marketing becomes clear. …for you should expect to receive… Detailed Campaign Reports identifying the daily, weekly and monthly campaign monitoring, analyzing, tweaking and Campaign ROI. This is the Scientific WebMarketing dimension mentioned earlier. The science applied here is to:

  • Create a dollar and calendar budget with specifically targeted results tied to each of the sub-campaigns;
  • Evaluate each campaign’s results – which can be precisely measured;
  • Determine the campaign adjustments – the “tweaks” - required;
  • Continue with an essentially endless loop of performance measurements and campaign tweaking;
  • Prepare periodic reports of the campaign costs, results, ROI, changes and recommendations to help you make well-informed judgments regarding the effectiveness of the campaign.

This is a lot of disciplined work, I expect you can appreciate. …and should you consider us to carry out this WebMarketing work for you, and should we accept you as a client… We will guarantee you that the value of the prospects we deliver over the initial campaign period will have a value more than five times the cost of our campaign…or we will continue the campaign at no additional cost until that value is achieved! We believe in what we do, and take great satisfaction in creating success. So what’s the likely cost of a SEO-WebMarketing.com campaign? For a basic engagement, it could be as little as $1000/month for a 6-month program plus the out-of-pocket PPC costs. Our budget will spell out the details. We suggest that before making any selection based primarily upon cost, however, that you read the following, which must be more than 100 years old,

THE PRICE  “It’s unwise to pay too much, but it is unwise to pay too little. When you pay too much you lose a little money, that’s all. When you pay too little, you sometimes lose everything, because the item you purchased is incapable of doing what you bought it to do. If you deal with the lowest bidder, it’s well to add something for the risk you run. And if you do that, you will have enough to pay for something better.”

 If you are ready to talk with us about your needs and ideas, we’d love to hear from you! Contact us today for a no-obligation consultation.

Call us at +1 206 418 6337.